Agni

The problem

Agni is a clinically complex gut-health app with a hard story to tell: six different conditions, real science, and a category crowded with alarmist marketing. The site had to feel calm and credible enough for someone managing their health, and still stand apart from the noise.

Our approach

We built an editorial product site anchored by a bespoke WebGL shader system and a strict serif-and-mono identity. Six condition-specific paths each get their own clear narrative, so the science reads as reassurance rather than overwhelm.

What we built

• Custom WebGL / shader animation system
• Six condition-specific tracking paths
• DM Serif + Libre Baskerville editorial type